About

Olufemi Adelusi is a highly respected leader and one of the defining voices in Nigeria’s integrated marketing communications industry, with over two decades of experience shaping media, brand strategy, and advertising ecosystems. As Group CEO of BrandEye Media, he leads a full-service media strategy and buying agency delivering data-driven solutions across Africa, with operational offices in Nigeria, Ghana, Ivory Coast, and Cameroon, and strategic partnerships extending into Kenya and Southern Africa.

He is also the founder of BrainBox Marketing Services Ltd and DigiBreed, a digital marketing technology company, collectively building a robust ecosystem that spans media strategy, marketing advisory, and digital innovation across the continent.

His career spans senior leadership roles at Coca-Cola, where he managed media for Nigeria and Equatorial Africa, and Guinness Nigeria, where he served as Head of Integrated Marketing Communications, leading high-impact regional campaigns.

A former President of the Media Independent Practitioners Association of Nigeria, he has played a pivotal role in driving industry standards, innovation, and collaboration within a sector that manages billions in advertising spend annually. His leadership philosophy, anchored on technology, data, and strategic insight, continues to influence the evolution of media and marketing in Nigeria and across Africa.

A Fellow of ARCON and NIMN, and an alumnus of Lagos Business School, Ashridge, Bocconi, and Stanford SEED, Dr. Adelusi represents a rare blend of academic depth, industry leadership, and continental impact, positioning him as a key architect of modern marketing communications in Africa.