Steve Babaeko

Founder & Chief Creative Officer, X3M Ideas

About

Steve Babaeko stands at the forefront of Africa’s creative industry, widely regarded for transforming how brands connect with culture, people, and purpose. As Founder and Chief Creative Officer of X3M Ideas, he has built one of Nigeria’s most influential advertising agencies, with operations across Africa, including key hubs in Lagos, Johannesburg, Lusaka, Nairobi, and Brazzaville, driving creative excellence across multiple markets.

His work has consistently pushed boundaries, earning both local and international recognition while redefining the standards of creativity within the African marketing landscape. Beyond campaigns, Babaeko has been instrumental in shaping the perception of African creativity on the global stage.

A thought leader and industry shaper, he continues to mentor emerging talent and influence how brands, media, and culture intersect in a rapidly evolving digital world. Steve Babaeko is one of Africa’s most celebrated creative entrepreneurs, known for redefining storytelling in marketing and brand communication.

As the founder of X3M Ideas, he has built an agency recognized for bold ideas and cultural relevance, with a growing footprint across Africa. His work sits at the intersection of creativity and influence, shaping narratives that resonate across Nigeria and beyond, while inspiring a new generation of creative thinkers.

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